Once upon a time there was a brand. Your brand. A brand everyone should know about.

At the core of every impactful brand are two things - attraction and alchemy. We aim to empower brands with proven strategies and innovative tools that continuously attract and sustain meaningful, long-lasting relationships through the magical synergy of design and story.

Our Services

VIDEO

Direction
Production
Editing
Color Grading
Animation
Visual Effects

DESIGN

Packaging
Digital Graphics
Print Materials
Event Signage
Art Direction
Film Posters

CONCEPT & STRATEGY

Script Writing
Marketing Copy
Campaign Direction
Rebranding

3 Key Ingredients

Every project we deliver requires 3 key ingredients integrated from start to finish:

Story

Everything we do tells a story. From Product and brand videos, to award-winning feature length films, to packaging, graphics, and campaign copy — everything starts and ends with a powerful story.

Design

Impactful stories happen by design. Every camera angle, interview question, video edit. The synergy between visuals and copy. The right shot, font, image, angle, color — all tell the story — all work together to make an impact to the consumer.

Strategy

Without strategy its just a beautifuly designed story no one will experience. As marketing professionals for over a decade, we weave proven strategies into everything we create to help you reach your audience. The results speak for themselves.

Our Approach

Explore Goals

What are your problems to solve?
Oportunities to seize?
Results to achieve?

Dragon Related is here to help bridge the gap between where your brand is right now, and where you want it to be.

Study Up

We learn your brand, products, story, & audience.
Grasping your customer’s “why,” and your competitors’ “why not" (aka your differentiators!

To do our most effective work, we need to understand your brand and it's potential.

Brainstorm

Inspired by your goals
Informed by our research
Indepentently or in collaboration with your team

We look at where your brand is now and how to get where you want it to go, as fast as possible, and within budget.

Define Scope

Develop a detailed plan of action for your approval
Align on the "how" "what" "why" and "by when"
Propose ideas: may include references, mood boards, or broad-stroke marketing copy ideas

No mysteries. Just transparent communication and alignment.

Create Magic

We do a first pass on the magic and present it for feedback
After notes comes final refinements and polishing

Your brand. Your story. The magic. This is when you see it all come together.

Depending on the extent of the project, our general approach is designed to maximize the magic and make sure you are enchanted at every stage.

Who We Are

Dragon Related is founded by two creative professionals who have successfully built careers inside and outside corporate marketing teams—Dragon Related is us. We met at Amare Global when it was just a startup, and helped to steer the company through years of exponential growth as Creative Director (Nikki), and Director of Brand Story (Ryan). We write. We design. We make videos that change lives. We have experience in every stage of video production, filmmaking, script writing, campaign direction, packaging creation, and so much more. We understand what it takes to pull off a product launch that feels like it’s been planned for years, but actually on a tight deadline. We understand what it takes to take a brand from unknown to award-winning, from lost in the market to cutting through the noise. We’ve been entrusted countless times by industry leaders, CEOs, CMOs, CSOs—all the chiefs—and we never disappoint. We’ve built campaigns that make people laugh, cry, and make meaningful changes in their lives (while driving sales and retention). We love what we do because it’s magic. And we’re here to share the magic with you. We are Dragon Related.

Ryan Wirick

Ryan Wirick is an award-winning film director, writer, and editor. Since becoming a father, Ryan has focused on story- telling that highlights solutions to critical problems in the world through his company Earth Conscious Films. His first film The Need To GROW (Executive Produced and Narrated by Rosario Dawson) won numerous Best Documentary awards, and has been seen in over 200 countries. With over a decade of experience leading successful and authentic marketing campaigns for films and brands, Ryan has simultaneously excelled as Director of Brand Story for an award-winning global health and wellness company. As a journalist, Ryan received an Orange County Press Club Award. He graduated from Chapman University with an MFA in Creative Writing, an MA in English, and a BA in Philosophy. There he received the Tom Massey Award, the John Fowles Award for Creative Writing, and the William James Award in Philosophy.

Nikki Wirick

Nikki Wirick has over a decade of experience in animation, VFX, graphic design, and brand creative direction. Her career began as a visual effects artist for prominent music videos and commercials, featuring artists like Beyoncé, Rihanna, and Eminem, and brands such as Crest, Oakley, and Skechers. Transitioning her focus to the wellness industry, she excelled as the global creative director for an international brand, leveraging her video and design background to redefine and guide brand aesthetics. This led to her involvement with Earth Conscious Films, including poster design for 'The Need to Grow' and her subsequent role as producer and animator for their latest documentary, 'Farmacy of Light.'